Vincent Yanez, author, novelist and screenwriter from United States. A writer of various genres including humor, romance, memoir, fiction, travel, non fiction and short stories. In this brief interview Vincent Yanez talks about his personal experiences and insights about promoting his books. Vincent is the author of It Doesn't Matter Which Road You Take, Einstein's Shutter and A Thousand Paper Cranes (a screenplay).
I don’t spend too much time on promotion. I put my posts on my Facebook page, my author page and various Facebook pages that readers go to. I update my website (TheMessyGlory.com). I send out some tweets, update my author pages on sites like humanmade and goodreads and then get busy writing. I would say I probably spend about 20% of my time promoting, 50% writing and 30% playing Angry Birds and Words with Friends when I’m supposed to be writing.
When I published my first book we had over 10,000 people, on 13 different websites, following my weekly travel stories that we eventually put into a book. When the book came out, those people didn’t come out in droves to buy it, despite all the promotion I did. My second book, Einstein’s Shutter, I just put it out there and didn’t really think about it. It got picked up by bloggers, reviewers and book clubs and eventually the word-of-mouth equaled over 26,000 downloads on Amazon alone. It became clear to me that you can spend time promoting, but at the end of the day, you can’t sell a book no one wants to read – so I focus more on the writing, I do a little promotion, then I move on to the next thing. I guess you can say I leave it up to the Book Gods, in a lot of ways.
To what extent you feel you were successful?
I still send query letters to literary agents once in a while. I still send stories to contests just to see if, by chance, I can get any free advertising that way if I win– but at the end of the day you just have to accept the fact that you are either a writer because you want the fame and the money, or you are a writer because you can’t imagine not writing in your life – and if you find out it’s the latter, then just write, and let the other stuff take care of itself. I think you need to make the efforts to get your book out there as much as possible, Facebook, Twitter, Websites, etc…but all the promotion in the world doesn’t make a book readable, and I have found out, a well-written book is actually the best way to promote yourself. And if you have writer friends who are struggling, or know of an indie author who you like, there is nothing wrong with doing a little self-promotion for each other – ever notice how a new book will have comments by established authors? There is a reason they do that, because it taps into an already established group of readers, who are always looking for their next fix. Writers need to stop thinking we are all competing with each other, because we’re not. We each have a small fan base, but if we would just learn to combine those fans and work together, we could do some real damage in the world of book lovers. And on a final note, my website is called TheMessyGlory.com - just to stick a little self-promotion to the end of this interview. =)