Each person is unique, with challenges and pain points they wish to overcome in their personal or professional life - or both. As we move into a world which is becoming even more digital as the days go by, we’re finding that some traditional approaches to marketing are no longer fit for purpose. From my experience as a marketer of 15 years, this book is designed to help you overcome the challenges that face us as human beings in the digital world we now live in.
Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organisation's sales - and has the statistics to prove it.
With an approach that gets under the skin of clients to develop thoughtful creative, consistent branding and messages to position them in a way that resonates with and reaches their target audience, Sud's technique is hands-on as a member of the team.
Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities and finance, spanning Europe, USA, Asia and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side.
Over the last 5 years, he's generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud's debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021.