Robbins is best known as the founder of the controversial recovery/arts company The Addicted Project. Through this company Robbins has personally released "12: A memoir about the Anonymous", ".512: Because once you go infinite nothing else matters", and "Forgiving Jesus". Recently, as a side project, Robbins recently created a video production company called "PPP" Films. Since the inception of The Addicted Project, Robbins has been a noted recluse, although he does emerge to support and attend various 12 Step functions.
A primary purpose of Robbins writing for The Addicted Project and himself involves a desire to connect with the readers on a personal level; to encourage them to look within themselves for self-identity, understanding and reflection. Robbins is not notorious for photo shoots or doing public engagements like you would see with most writers trying to sell their book. A close friend of Robbins explains "a lot of the writing and videos he produces are a personal journey for him and he has a hard time with the glare of the lights when he's trying to reproduce these emotions being in any sort of spotlight. He down right hates notoriety. He needs a bit of personal space, and he feels more comfortable in the shadows. He believes that the books, if read, will sell themselves. Yes Joshua has a reputation for being reclusive and controlling of his public image. He dislikes the manner in which any writer, musician, or actor is often worshipped.
In the book "12: A memoir of the Anonymous" wherein the number of sentences and pages correspond to an arrangement of the Fibonacci Sequence. Most of Robbins' writing is focused on philosophy and spirituality with a larger appeal to the masses which he is convinced most will not notice the intrinsics of what he is producing. According to Robbins everything that is put on the sheet of paper has meaning. If there is a run-on sentence he knows. That has purpose.